“There is no fold.” A lovely anti-establishment credo that embraces the fluid vessel that is the web browser and marginalizes the tropes of old-school publishing.
Rejecting the fold asks people to change their perspective, to think about content in new, more expansive ways. A physical newspaper has a predictable fold, but a web site? Certainly not. You can probably prove this assertion yourself by resizing your browser window or re-orienting your hand-held device.
The problem? By rejecting an argument about form, we're ignoring the needs of content.
[this is an unfinished essay.]